The first column is for Total Reach. So Facebook Reach is simple & actionable -- the best kind of metric! The post above had an "Organic" reach of 3,918 people. (Hint: If you need a refresher on how to access Facebook data beyond what you get on your Insights tab, this shows you what to do.). How to calculate Engagement in a Facebook … This article can guide you through that maze. Calculate Media Value. Average reach for a native Facebook video: 16.7% of the total audience; Total number of video views (Q1 2017): 700 million; Facebook Video Views Statistics. Total Reach on Facebook. Reachrepresents the number of people who have seen any post published by a Facebook Page (regardless of the place where the content was seen, e.g. Then we updated the post in January 2017 when the average reach was 8.92%. Calculate your social media reach with MarketBeam and find your Company's Facebook and Linkedin Social Media Marketing potential! It’s important to note that these rules don’t apply to the right column placement and to small audiences (fewer than 5,000). Organic reach on Facebook and other platforms used to be far higher than it is today. In short, your Facebook reach is simply the number of unique users who see your post or page, regardless of whether they engaged with it. Starting on February 12, Facebook will begin to calculate reach based on how many times a post enters a person’s screen. Let’s say your total organic reach for the month is 50,000 users. Daily Reach estimate: The number of people we estimate you'll reach in your audience, based on factors like your bid and budget. You can’t just look at your own stats – you need to have something to compare them to. *** Note -- the other lower Reach numbers you see in the image are due to an ultra targeting strategy that we're using for our link posts -- ie. Enter a sum formula into a blank cell to calculate a total. One of the ways to determine how a campaign is performing is to figure out the marketing reach. If the title made sense to you, congratulations, you must already be quite familiar with Facebook paid media analysis. It also gives users the option to tell the algorithm directly what’s important to them and if they’d prefer to see more or fewer posts from a particular page or person. Properly understanding reach tends to be a source of … While this change was only intended to change the way reach is measured and not News Feed distribution, some pages have still reported seeing lower reach than expected. One of the ways to calculate social media reach is to use a social media monitoring tool, for example Brand24. Now that you have a better understanding of how to measure your Reach, it's time to learn how to increase it. You peek at the organic reach for every Facebook update you post, and the numbers aren’t what you’d hoped. The higher your budget, the higher your Potential Reach. Thankfully, you no longer have to be a math wizard to estimate reach when media planning. To speed things up, I used a page with about 200 Likes (for my local church). Up until February 2018, the reach metric took into account how many times your content has been loaded in individual news feeds. Once you've looked at the Organic Reach & Fan Reach numbers for your posts, you should have a much clearer idea about which posts are working & which are not working. Facebook recommends ad sets that will reach 1-3 million users. Reach is the number of people who see your post. Note that data from before July 2, 2012 only includes people viewing your post on desktop. When we report on Facebook Reach, there are two main classifications to remember – Facebook Page Reach and Facebook Post Reach. Post reach and page reach, for example, are different and have different weight. Facebook defines organic reach as “how many people you can reach for free on Facebook by posting to your Page.” With that description in mind, it’s easy to see why marketers would be concerned — because a decline in organic reach means a natural increase in the cost to reach their customers. Narrow audiences can be expensive to reach. Facebook will always make adjustments to its algorithm but one constant remains: Writing quality content that people WANT to engage with – while varying that content and posting it on a regular schedule (thanks to your easy Facebook scheduler) – has literally never been more important! Properly understanding reach tends to be a source of … Sometimes it seems like you’re the only person who doesn’t have the whole thing figured out – like there must be one simple, glaring thing you’re doing wrong and just need to fix, like plugging the hole in a sinking rowboat. So - you want to make sure the images you share on social media are all the right sizes, so they don't show up looking all wonky with busted cropping and whatnot. The Logic behind the Formula: You may come across formulas where a Facebook post engagement rate is ascertained on the basis of the number of fans available on the Page, instead of the reach … Just click on the big orange button: Once you've allowed the app permissions & connected, you'll see all the pages you admin. Here we can see that 3,724 of those 3,918 were fans. Still, for heavy Facebook app users, the tool should give a good sense of how much time you've sacrificed to the social network. Facebook Video Reach vs. Views. The tool nudges you to take more control over your Facebook … The thing is, finding where different networks list their recommended image sizes is super... Editor's Note November 2020:  Instagram has made several changes to IGTV since we originally published this blog post in September 2018. How to Calculate Social Media Reach. Funny? Average number of videos published per page (Q1 2017): 24; Average percentage of views from paid Facebook advertising: 14% Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. Your organic reach metrics can help you identify ways to improve your content’s organic visibility. Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. But it's a good measure to see how your page is performing. Reach only counts the number of unique users– each person, no matter how often he or she saw a piece of co… Facebook Page Reach tends to be the least troublesome of the two, so let’s start here first. For the most part, Organic reach happens with your fans, in the newsfeed. By following these 20 secrets you'll reach more people and grow your Facebook page. Engagement. As part of the July 2016 upgrade of the Bionic Media Planning Software (version 2.29) new “Reach %” and “Reach #” fields now do the calculations directly in your media plan. Potential reach is an estimation of how many people are in an ad set's target audience. So now you know how your reach compares to the average – but reach isn’t the only thing that matters, either. content that motivates people to engage with your page's posts. Now, you’ll be able to view how each individual post performed. Facebook reach is always measured within a specified period. To view the post level Reach, click Posts from that Statistics tab and then select Reach from the second drop-down. You’ve seen people with higher bowling scores. Facebook Reach is one of the metrics you hear about a lot when it comes to Facebook reporting. So recently, we looked into 2,810 Facebook Business Pages to find out what engagement on Facebook truly looks like amongst dozens of industries of different fan sizes. Let’s start by explaining what reach is, what views are, and the difference between the two. Sure, some people dispute the importance of Reach, claiming that other metrics are more important.. Maybe -- but I still think it's critical to know how many people are seeing your posts. That means you can’t simply get a metric for your overall reach. STEP 1: Measure the reach of any given post. (And it’s free for a limited time! So, if you make a post and 100 people look at it, your reach is 100 people. On your spreadsheet, look at the Lifetime engaged users column. Well, that’s the other nice thing about spreadsheets like this – they make it easy to identify what’s working and what isn’t. The reach metrics will be displayed using percentages of fans, making it easy to compare the performance of one post against another. You can also see your posts' Organic Reach by going to your Insights & scrolling down through the page posts: This method shows you the most detail, including: In my opinion, measuring your Organic Reach via Insights is the most useful option. Wrap up (For example after about 30 minutes the Post Planner page was still synchronizing). Here are some ready-made resources to help you do just that: © 2011-2021 Post Planner, Inc. All Rights Reserved. There are other possibilities, such as random users visiting your page, but these are insignificant compared to newsfeed views by fans. For example, if you want to add every number in a column between cells B3 and B50, you would enter =SUM(B3:B50) into an empty cell. Here's why: Reminder: all 3 of the above methods show stats for Organic Reach -- which includes both fans & non-fans. Feel free to experiment with different scenarios in order to help you better understand this metric.. Your post counts as having reached someone when it is loaded and shown in News Feed. Organic reach is the reach Facebook gives you for free. So if you focus on building that community, there are a ton of opportunities for your Page – and Facebook’s prioritization of quality content has remained consistent for over four years! Want to understand all those Facebook reach statistics? Comments . These two reach metrics can be deceiving or confusing. Ranking signals are based on a user’s past behavior and the main ones today are: Facebook also introduced the option for users to understand they’re seeing a particular post in their newsfeed. While engagement rate by reach measures engagement against maximum exposure, it’s still good to have a sense of how often your followers are engaging with your account on a daily basis. Add up the numbers in your “Lifetime Total Likes” column (in the Page Data spreadsheet) and divide by 31 to get your average. That’s all there is to it – now you know how to figure out your own average organic reach, as well as your average engagement. Comments . Objective of your reach and frequency campaign. Let me know your Group’s reach in the comments! To calculate your nonprofit’s monthly organic reach, add up the organic reach for each post shared during the month. Using the above on-page and Excel methods to get your Reach numbers can be daunting & confusing -- especially for busy page owners like yourself. Hootsuite compiled the statistics for thousands of Facebook Pages, and came up with results you can use to contextualize your own. Reactions . Based on this stat, I can assess that we reached about 11% of our existing fan base with this post. This is supposed to make the organic reach of Pages more consistent with the way Facebook measures reach for ads. The Facebook Advertising Opportunity Calculator is designed to show you your current reach on Facebook and how much more you could achieve with a small Facebook ad budget. We calculate it from frequency_distribution_map. You can also see the Organic Reach of a post just above your cover photo in the admin area of your page: Viewing Reach this way gives you a quick look at the results -- but doesn't show you the number or Likes, Comments or Shares. Marketing Reach 101. To access them, go to your Insights & click on "Export data": Once you do this the lightbox below will open: Once you open the downloaded spreadsheet, you'll see pretty quickly that the spreadsheet contains a firehose of data -- so don't get overwhelmed. Get Actionable Social Media Advice (And Not Too Much of It!) If your nonprofit does not pay for advertising on Facebook, your nonprofit can keep it simple and use the rounded-to-the-nearest-hundred numbers. Engagement. Message phrasing (A question? Post reach is the number of people who saw a specific post in their news feed.Page reach is the number of people who saw any of your post content during a given period of time (daily, weekly or monthly).. (Remember to look at organic reach, not total!) So recently, we looked into 2,810 Facebook Business Pages to find out what engagement on Facebook truly looks like amongst dozens of industries of different fan sizes. Here’s the Correct Formula to Calculate Your Average Facebook Post Engagement Rate Published on July 11, 2014 July 11, 2014 • 156 Likes • 76 Comments Daily Reach is different from Potential Reach, which estimates how many people you … Just make sure you're looking at the "Key Metrics" sheet -- and then find the column "Lifetime post reach by people who like your page": Using the example post from above, we know that the post had an Organic Reach of 3,918 people (including fans & non-fans). Is one of the ways to calculate a total of reach, not total! ) 3,918. 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